Art-Thinking: Business meets künstlerische Kreativität

Was machen 15 Intrapreneure, Unternehmer und Berater in einem Atelier?

Ein Gesamtkunstwerk realisieren – und das in nur drei Stunden.

Unter Anleitung von Jörg Reckhenrich, Künstler, Autor und Redner sowie Prof. René Mauer und Michael Faschingbauer trainieren die Teilnehmer des Effectuation Seminars unternehmerisches Denken in unsicheren und wenig planbaren Kontexten. Das Ziel des Art-Thinking Workshops ist es, die Kreativität des künstlerischen Denkens zu erleben – und sie im Businesskontext einzusetzen.

Die Teilnehmer Jan Pauen und Jan-Malte Vogelsmeier berichten von ihrer Erfahrung:

"Ein Gesamtkunstwerk von 15 Teilnehmern – kollektives Schaffen oder Scheitern?

Als wir uns am Ende des Workshops die tatsächlich wandfüllende Installation anschauen, kann man eine Mischung aus Erschöpfung, Stolz und einer erstaunlich selbstkritischen Gelassenheit erkennen. Vorausgegangen ist ein spannender, bisweilen aufreibender Schaffensprozess:

Unkoordinierte Einzelarbeiten, zwei, drei kleine Gruppen mit ersten gemeinsamen Ansätzen, Arbeit in Stille und im Dialog bis zur ersten Intervention von Jörg Reckhenrich. Abstand nehmen, Muster erkennen, bewerten und nächste Schritte verabreden – ohne Ziel, mit gemischten Gefühlen.

Koordiniertes Arbeiten an zwei, drei Themen, Konturen herausarbeiten, Improvisation bis zur zweiten Intervention. Aus einer Gruppendiskussion wird eine Gruppenexploration, alternative Ideen werden ausprobiert, die Umrisse einer Komposition erscheinen.

Im Rahmen der dritten Intervention werden erstmals Gestaltungsideen und -kontroversen verhandelt. Teile der Komposition werden entfernt, verändert, um ein Gesamtwerk zu entwickeln, das einem noch unklaren Gestaltungsziel folgt. Erste Rückzugsbewegungen finden statt. Einzelne Gruppen gehen in die Beobachtung, in die Diskussion, andere werkeln an ihrer Komposition.

Bei der nächsten Intervention ist die Energie im Keller. Aufgeben oder weiter machen? Das Ziel ist erkennbar, aber noch nicht erreicht. Einzelne Explorationen eröffnen neue Perspektiven und schlagen zugleich Brücken zu vorhandenen Zentren. Es kommt die Phase der Moderation, der externen Energiezufuhr, aus Einzelmeinungen werden Interventionsziele formuliert: Wo müssen wir investieren, wo wegnehmen und wo verbinden?

Die letzte Phase beginnt, neben das Gestaltungsziel tritt ein individuell-kollektiver Gestaltungsanspruch. Jetzt sind alle soweit gekommen, jetzt wollen sie es wissen. Die Blicke geschafft und geschärft für das eigene (Un-) Vermögen und die gemeinsame Schaffenskraft. Am Ende steht kein homogenes Werk, aber eine Erfahrung, die mit ihrer Energie alle berührt."

Art Thinking: Business meets artistic creativity

What are 15 intrapreneurs, entrepreneurs and consultants doing together in a studio? They are realizing a giant artwork – in just three hours.

Under the guidance of artist, author and speaker Jörg Reckhenrich, Prof. René Mauer and Michael Faschingbauer, the participants of the Effectuation Seminar train entrepreneurial thinking in uncertain and unpredictable contexts. The aim of the workshop is to experience the creativity of artistic thinking and to use it in a business context – a teaching method that we also use in our programmes such as the Executive Master in Digital Innovation and Entrepreneurial Leadership or U-SCHOOL.

A giant artwork created by 15 participants – was it a collective creation or a frustrating failure? Participants Jan Pauen and Jan-Malte Vogelsmeier tell us more about their experience:

“When we look at the finalized wall-mounted installation, we can see a wild mixture of exhaustion, pride and amazing self-critical serenity. This was preceded by an exciting, sometimes exhausting creative process:

Two or three small groups work uncoordinatedly in silence until Jörg Reckhenrich starts his first intervention. He wants us to refrain and to recognize patterns, to evaluate and arrange our next steps – without a goal.

This is followed by coordinated work on two or three themes. We work on contours and improve our creation until the second intervention takes place. A group discussion becomes a group exploration. This gives us alternative ideas that are introduced until the outlines of a composition appear.

Afterwards, design ideas and controversies are negotiated for the first time. Parts of the composition are removed and altered to develop a complete work that follows a design goal which is still unclear. First retreat movements take place. Individual groups observe and discuss, others work on their composition.

At the next intervention, the energy has reached its low point. Give up or continue? The goal is recognizable, but not yet achieved. Individual exploration opens up new perspectives and at the same time builds bridges to existing patterns. The phase of moderation starts – and based on individual opinions, intervention goals are formulated: Where to invest, where to take away and where to combine?

The last phase begins. We do not only have a design goal, but also an individual, collective design claim. Now everyone has come so far, all are keen to succeed. Our eyes are sharpened for our own (dis)fortune and we explore joint creativity. In the end there is no homogeneous work of art, but an experience that affects everyone with its energy.”

A. I. Executive Masterclass on January 24th/25th

The ESCP Europe Berlin Executive Masterclass series 2019 starts with a two-days conference on "Understand and develop your A.I. business case" on January 24th/25th in cooperation with Latentine. Join us for a forum at the intersection of academic research and economic demand around machine learning and artificial intelligence!


  • what A.I. systems are currently being built in science and applied in industry

  • where A.I. can be efficiently applied for immediate impact

  • how to allocate potentials within your organization for production-ready A.I. solutions


  • the capability to onboard your organization to an AI project

  • ideas and prototypes for your A.I. use case

  • a roadmap for your A.I. use case

The Masterclass is ideal for Business & IT Decision Makers, Innovation Managers, VPs of Strategy, VPs of Product Planning and R&D Specialists.

Interested? Click here for more information and register now!

Launch of EU Startup Monitor

The EU Commission initiated “EU Startup Monitor” has been launched in Graz, Austria during the annual SME Assembly on November 21st 2018 and presents comparable data for 21 startup ecosystems in Europe. The execution of the research was done by ESCP Europe researchers Prof. Dr. René Mauer and Lisa Steigertahl, both associated with the Chair of Entrepreneurship at ESCP Europe in Berlin and the Jean-Baptiste Say Institute for Entrepreneurship.

The EU Startup Monitor shows that startups are being created all over Europe, with the biggest geographical hubs in London, Berlin, Paris, Copenhagen and Lisbon (graphic above). The average founder is male (82.8%), holds a university degree (84.8%) and was 35 years old when founding the startup. Startups are commonly founded in teams (on average 2.7 co-founders). The startups can be found in multiple sectors varying from traditional IT/software development (19.1%) to trending green technologies (4.0%). They offer online solutions (only 0.7% offer offline solutions), generate revenues mainly or entirely through business to business markets (71.8%) and on average employ 12.8 people. The results showed a clear ambition to further grow both, the number of employees (7.5 planned hires within the next 12 months) and markets operated in (88% are planning (further) internationalisation). Locations for growth are within the Eurozone (85.0%) and outside (40.0%), with the United States of America and its famous Silicon Valley in the state of California still in the lead (43.4%) as desired spots for expansion but increasing interest in the Asian markets (25.8%).

Concerns about profitability (86.2%) and cash flow (72.3%), which most startups consider being their biggest challenges, are typically also answered by expansion. Moving to another market means moving towards a bigger base of potential customers, a larger pool of people for recruiting, and often new capital markets to approach for further funding. Another way to overcome challenges and to access new opportunities is through working together as it was reported that 71.1% already engage in cooperations with large corporations (Fortune 500 companies, and/or SMEs). It is to be noted that cooperations between startups and other SMEs are three times as common as cooperation between startups and large corporates (Fortune 500 companies) and for some startup ecosystems (the female share of founders is less than 10.0% (Belgium 9.9%, Czech Republic 9.3, Portugal 5.1%).

For the full report and more information please visit:

Entrepreneurship Festival - 21st November!

This year, the Jean-Baptiste Say Institute for Entrepreneurship together with the Master in Management of the Option Entrepreneurship (Option E) again organize the Entrepreneurship Festival with various panels and talks about different topics under the theme:

Celebrating Technology and Innovation in Europe

Come to ESCP Europe Berlin campus to see panels and talks co-created by our students together with alumni entrepreneurs and experts. They will share with you their views and experience of working with technologies of the future. Join us after work to network, have some snacks from our food truck and get some inspiring insights on the European Entrepreneurship Ecosystem by one of Europe's leading venture capitalists Dr. Klaus Hommels.


1:30 - 2:00 pm: Welcome and Registration

2:00 - 6:00 pm: Talks and Workshops

6:00 - 7:00 pm: Keynote with Dr. Klaus Hommels, "European Entrepreneurship Eco-Systems"

7:00 - 9:00 pm: Networking

9:00 pm - Open End: Party

To participate in this year’s Entrepreneurship Festival, please register through the Eventbrite page and get your free ticket now. Please note that while the festival is a FREE event and it’s OPEN TO ANYBODY, some of the workshops have limited spots available. It is recommended that you sign up for the workshops you are interested in.

For more information, check out our Festival Website!

We are looking forward to a unique afternoon full of exciting experiences paired with interesting people to interact and network

ESCP Europe establishes the Jean-Baptiste Say Institute for Entrepreneurship

At their Entrepreneurship Festival, ESCP Europe announces the founding of the Jean-Baptiste Say Institute for Entrepreneurship, whose purpose is to offer a European alternative to the American academic model. The Jean-Baptiste Say Institute will replace the Entrepreneurship Chair, which was created 10 years ago by ESCP Europe, to accelerate its action-plans on its 6 European campuses, and to prepare tomorrow's managers for profound changes in the world of work.


The Jean-Baptiste Say Institute

The Jean-Baptiste Say Institute was named in honor of the “entrepreneurship” concept-promoter who, in 1819, founded the first business school in the world: ESCP Europe. It boasts the unprecedented ambition to offer a European academic alternative to the American business-school model.

ESCP Europe has set three clear objectives for this Institute:

  1. Become the European headquarters for research and expertise on entrepreneurship.
  2. Develop unique methods to become the finest entrepreneurial leadership training for tomorrow's leaders and managers.
  3. Support the best innovative projects in Europe by providing them with a powerful global network to support their success, from emergence to acceleration.


The Jean-Baptiste Say Institute will rely on a unique European network, which was developed in 2007 by the Entrepreneurship Chair and is backed by the momentum of ESCP’s European platform and other significant resources devoted to its European expansion:


  1. Research and expertise: the most important European team

50 researchers and teachers (20% French, 60% European, 20% non-European)

⋅ 1 Jean-Baptiste Say scholarship to sponsor a global researcher for 1 year,

⋅ More than 50 international publications per year.


  1. Training: the most innovative European school for training in entrepreneurial methods

⋅ 100,000 € for R&D for educational innovation, with projects such as the Improbable (Art-Thinking Workshop)

⋅ 6 campuses in Europe: Berlin, London, Madrid, Turin, Warsaw and Paris (with 2 locations in République and Montparnasse)

⋅ 5,000 people trained each year (50% of whom are managers and entrepreneurs)


  1. Support: The Blue Factory, a global European solution (from emergence to acceleration)

150 innovative projects accompanied each year

3 programs: Blue Factory Start / Seed / Scale

An alumni club that brings together 100 projects for the creation of innovative projects (>  100K € turnover), and more than 20 companies (> 1M € turnover).


Frank Bournois, General Manager of ESCP Europe, is delighted with its design:With the Jean-Baptiste Say Institute, ESCP Europe has refocused the work carried out over the last 10 years by the Entrepreneurship Chair into a new objective: that of establishing itself as a European and global benchmark for entrepreneurship.”


For Sylvain Bureau, President of the Jean-Baptiste Say Institute:ESCP Europe is a pioneering school in entrepreneurship education. For the last 10 years, the Entrepreneurship Chair has been developing an alternative way to teach and understand entrepreneurship. Today, with its strong network of European researchers and entrepreneurs, the goal of the Jean-Baptiste Say Institute is to train entrepreneurs and leaders around the world in entrepreneurship and, thanks to ESCP Europe, offer them a unique gateway to the entrepreneurial ecosystem in Europe.”


The Entrepreneurship Festival

The creation of the Jean-Baptiste Say Institute will be announced, as a sort of emblem, at the Entrepreneurship Festival, a unique event organized by ESCP Europe which welcomes 2,500 visitors on Paris campus every year to support entrepreneurship through captivating, real-life experiences.

This year’s Entrepreneurship Festival will focus on an issue which is near to the heart of  the Jean-Baptiste Say Institute: “Will the entrepreneur kill the manager?” It will be explored through a dozen different events, such as round tables, workshops, exclusive events, and more. Leading figures of the European entrepreneurial ecosystem (such as Thierry Petit - CEO of Showroomprivé and Vice President of France Digitale; Hélène Mazzella - WonderLeon; Arnaud Burgot - Ulule; Stéphane Distinguin - Fabernovel; Jospéhone Bouchez - Ticket for Change, and others) will provide their testimonies and insights on the definitive impact of the entrepreneurial wave— a wave that’s turning the workforce upside down.

ESCP Europe gründet Jean-Baptiste Say Institut für Entrepreneurship

Die ESCP Europe Wirtschaftshochschule Berlin feiert das 10-jährige Jubiläum des Lehrstuhls für Entrepreneurship. Mehr als 50 Professoren, Wissenschaftler und Praktiker forschen hier inzwischen zu den Themen unternehmerisches Mindset, unternehmerische Methoden und Innovationsprozesse sowie Kontexte für unternehmerisches Handeln. Eingebunden war die Jubiläumsfeier in das jährlich stattfindende Entrepreneurship Festival. In diesem Rahmen wurde am 16. November auch das Jean Baptiste Say Institut gegründet, das künftig alle Aktivitäten der verschiedenen Standorte bündelt und zusammenfasst. Mit der Namensgebung ‚Jean Baptiste Say‘ erinnert die ESCP Europe an den Ökonomen und Initiator, der 1819 die Business School mitgegründet hat. Zugleich gilt Say, als einer der Ersten, die den Begriff Entrepreneurship geprägt haben.

“Mit der Umbenennung des Lehrstuhls für Entrepreneurship - vormals ChairEEEE - verbindet die ESCP Europe die Tradition als älteste Wirtschaftshochschule der Welt mit einer zukunftsfähigen Ausbildung“, erklärt Andreas Kaplan, Rektor der ESCP Europe Berlin. „Wir bereiten künftige Manager darauf vor, in globalen, dynamischen und vor allem unsicheren Märkten unternehmerische Initiative zu ergreifen. Ziel ist es immer, die konzeptionellen und unternehmerischen Fähigkeiten der Absolventen zu entwickeln und zu stärken. Dies kann sich einerseits in der Praxis darauf beziehen, neue Geschäftsmöglichkeiten zu identifizieren und umzusetzen. Andererseits kann es darum gehen, Veränderungen und Transformationen in bestehenden Unternehmen zu bewirken“, ergänzt René Mauer, Professor für Entrepreneurship und Innovation an der ESCP Europe Berlin.

Entrepreneurship & Innovation an der ESCP Europe studieren
Entrepreneurship ist schon lange fester Bestandteil der Managementausbildung an der ESCP Europe: In der „Option E - Entrepreneurial Immersion“, haben die Studierenden des Master in Management Programms die Möglichkeit, im zweiten Studienjahr den Schwerpunkt Entrepreneurship zu wählen. Seit kurzem bietet die ESCP Europe Berlin den Master in Entrepreneurship & Sustainable Innovation sowie den Master in Strategy & Digital Business an, bei dem der Schwerpunkt in den Hauptfächern ebenfalls auf dem Thema Entrepreneurship liegt. Beide Masterprogramme starten im Herbst 2018.
Im Bereich der Executive Education unterstützt die U-School - the Entrepreneurial Acceleration Programme - in Zusammenarbeit mit erfahrenen Unternehmern die Teilnehmenden bei der Entwicklung eines unternehmerischen Mindsets, bei der Umsetzung ihrer Projektvorhaben anhand neuer Geschäftsmodelle und bei der unternehmerischen Entwicklung ihrer Unternehmen und Organisationen. Der Executive Master in Digital Innovation and Entrepreneurial Leadership geht noch einen Schritt weiter und ermöglicht auch den Abschluss als Master of Science.

Mit der Blue Factory zum Start-up
Im Rahmen der Blue Factory, dem Start-up Inkubator der ESCP Europe, werden jährlich bis zu 150 Projekte von der Idee bis zur Gründung begleitet. Darüber hinaus bietet die Blue Factory auch den Teilnehmenden aller Studiengänge Raum für kreativen Austausch und Unterstützung bei der Entwicklung ihrer Projektideen bis hin zur Unternehmensgründung.

Entrepreneurship Festival @ ESCP Europe
Das Entrepreneurship Festival ist ein hochschulweites Event, das zeitgleich auch in London, Madrid, Paris und Turin stattfand. Mehr als 2.500 Besucher widmeten sich der aktuellen Fragestellung, wie wir morgen leben und arbeiten werden. Zudem stellten Studierende unterschiedliche Businessmodelle und Projekte für digitale Innovationen vor. Am Paris Campus gab es eine Art ‚Schiedsgericht‘, das der Frage ‚Will the Entrepreneur kill the Manager?‘ nachging.
Das Entrepreneurship Festival wurde 2009 vom Lehrstuhl für Entrepreneurship & Innovation in Paris (ChairEEEE) ins Leben gerufen, verbunden mit einem einzigartigen Konzept: Besuchern und externen Teilnehmenden die Möglichkeit zu bieten, in die Welt des Unternehmertums einzutauchen, sich zu beteiligen und im Rahmen von Workshops und Projekten selbst für einen Tag zum Entrepreneur zu werden und dadurch auch Impulse für den eigenen beruflichen Kontext zu erhalten.