U-SCHOOL – The Entrepreneurial Acceleration Programme

 

The objective of U-SCHOOL is to create a safe and agile learning environment to help you strengthen your entrepreneurial skill set and to make your innovative ideas become real. Inspired by the four steps to start successful projects, the four modules of U-School are IDEATE, ACCELERATE, GROW and CHALLENGE – each lasting three days.

This entrepreneurial acceleration programme empowers you to drive innovation forward in your organization. It targets participants with diverse educational backgrounds who have already gained a minimum of three years’ professional experience as an entrepreneur or business developer within a large company, as the head of a family business or as a founder.

Throughout the programme, participants can learn from each other and build a sustainable network with professors, experienced practitioners and successful mentors.

IDEATE

During the first three days we will hone your project by challenging, twisting and shaping your initial ideas. We will introduce you to different approaches of ideation like entrepreneurial thinking, art thinking and design thinking. Also, we will apply innovative tools like effectuation. In addition, you will have the opportunity to dive into our community and meet successful entrepreneurs and digital experts. At the end of module 1 you should have torn your ideas into pieces and put them back together with many new ideas.

BERLIN: 10.09.2020 - 12.09.2020

CONCEPTS & TOOLS

  • Entrepreneurial Thinking
  • Effectuation
  • Art Thinking and Design Thinking

ACCELERATE

It is time to put your ideas to the test. And we mean this quite literally! Why do you do this project, how can you build and transform business models, what leadership preferences do you have and how can you use them best? We will explore how stories will help you to build a powerful identity and brand for yourself and your project.

PARIS: 26.11.2020 - 28.11.2020

CONCEPTS & TOOLS

  • Business Modelling
  • Objectives & Key Results
  • Transformational Branding
  • Storytelling

GROW

To develop your project further we explore the role of strategy. You learn methods and principles entrepreneurs employ in situations of uncertainty. We will also discuss the fundamentals of entrepreneurial finance, deepen your knowledge about digital marketing concepts and sales tools.

BERLIN: 25.02.2021 - 27.02.2021

CONCEPTS & TOOLS

  • Entrepreneurial Strategy
  • Unit Economics & KPIs
  • Marketing & Sales

CHALLENGE

What are the important levers to bring your project to the next level? How to scale-up your business or project? We discuss the impact of digital transformation and we examine a number of leadership issues connected with growth, such as the role of ethics, diversity and responsibility. Furthermore we will learn about the different marketing instruments, especially the potential of digital marketing. Finally, we look at failed projects, the key learnings and how they can be used.

BERLIN: 22.04.2021 - 24.04.2021

CONCEPTS & TOOLS

  • Digital Transformation
  • Entrepreneurial Ethics
  • Failing Forward

Karin Göhre

I especially enjoy the tandem teaching concept. Every session provides me
with relevant background knowledge and practical tools I can share with
my team to get my project implemented into our business.

Karin Göhre
Strategic Marketing Manager, Bayer Pharma AG

Claudius Hundt

For me one of the core benefits of the programme is
the incredible mentor network that we are exposed to. Not only
do we have access to our personal mentor but a mentor network of more
than 20 experienced serial entrepreneurs and influential intrapreneurs
who are offering support in developing our project.

Claudius Hundt
Senior Project Manager, Yellow Strom GmbH

Felix Chrobog

U-SCHOOL provided me with an environment in which to analyse and refine
the business models of my start-ups. Intensive exchanges with the other
programme participants. and access to the ESCP Europe community,
allowed me to diversify and grow my network.

Felix Chrobog
General Manager, Deliveroo Germany GmbH

Ulrich Schmitz

A successful entrepreneur needs talent, applicable methods, tools and
the right timing. Entrepreneurial talent often exists naturally; however, it
needs to be developed in practice. As such, U-SCHOOL
offers the chance to do so!

Ulrich Schmitz
Managing Director, Axel Springer Digital Ventures

Alexander Sixt

The leader of a family business demands the ability to seize chances while keeping up the
approved business model. That’s one of the main challenges in a family business. Growing into a
family business sometimes needs external support. Family business leaders will benefit from
U-SCHOOL by obtaining insights into challenging business cases and through a top-class
network. It is what you need to develop into a responsible leader much quicker.

Alexander Sixt
Member of the Executive Board, Sixt SE

Uli Huener

The business model in the energy sector has hardly changed in
the past 30 years. For EnBW it is one of the big challenges — and at the same
time chances — to identify and extend new businesses through
entrepreneurial talent and with entrepreneurial spirit. With the U-SCHOOL programme
we have found a good way to work on and refill our new business model ideas

Uli Huener
Head of Innovation Management, EnBW AG

Contact

Alison Masse
Programme Manager | MBA in International Management
& U-SCHOOL

Phone: +49 (0) 30 32 007 173
Email: amasse@escp.eu

 

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