U-SCHOOL – The Entrepreneurial Acceleration Programme

 

The objective of U-SCHOOL is to create a safe and agile learning environment to help you strengthen your entrepreneurial skill set and to make your innovative ideas become real. Inspired by the four steps to start successful projects, the four modules of U-School are IDEATE, ACCELERATE, GROW and CHALLENGE – each lasting three days.

This entrepreneurial acceleration programme empowers you to drive innovation forward in your organization. It targets participants with diverse educational backgrounds who have already gained a minimum of three years’ professional experience as an entrepreneur or business developer within a large company, as the head of a family business or as a founder.

Throughout the programme, participants can learn from each other and build a sustainable network with professors, experienced practitioners and successful mentors.

IDEATE

During the first three days we will hone your project by challenging, twisting and shaping your initial ideas. We will introduce you to different approaches of ideation like entrepreneurial thinking, art thinking and design thinking. Also, we will apply innovative tools like effectuation. In addition, you will have the opportunity to dive into our community and meet successful entrepreneurs and digital experts. At the end of module 1 you should have torn your ideas into pieces and put them back together with many new ideas.

BERLIN: 10.09.2020 - 12.09.2020

CONCEPTS & TOOLS

  • Entrepreneurial Thinking
  • Effectuation
  • Art Thinking and Design Thinking

ACCELERATE

It is time to put your ideas to the test. And we mean this quite literally! Why do you do this project, how can you build and transform business models, what leadership preferences do you have and how can you use them best? We will explore how stories will help you to build a powerful identity and brand for yourself and your project.

PARIS: 26.11.2020 - 28.11.2020

CONCEPTS & TOOLS

  • Business Modelling
  • Objectives & Key Results
  • Transformational Branding
  • Storytelling

GROW

To develop your project further we explore the role of strategy. You learn methods and principles entrepreneurs employ in situations of uncertainty. We will also discuss the fundamentals of entrepreneurial finance, deepen your knowledge about digital marketing concepts and sales tools.

BERLIN: 25.02.2021 - 27.02.2021

CONCEPTS & TOOLS

  • Entrepreneurial Strategy
  • Unit Economics & KPIs
  • Marketing & Sales

CHALLENGE

What are the important levers to bring your project to the next level? How to scale-up your business or project? We discuss the impact of digital transformation and we examine a number of leadership issues connected with growth, such as the role of ethics, diversity and responsibility. Furthermore we will learn about the different marketing instruments, especially the potential of digital marketing. Finally, we look at failed projects, the key learnings and how they can be used.

BERLIN: 22.04.2021 - 24.04.2021

CONCEPTS & TOOLS

  • Digital Transformation
  • Entrepreneurial Ethics
  • Failing Forward

Contact

Sven Scheid
Head of MBA | Executive Degree &
Entrepreneurship Programmes

Phone: +49 (0) 30 32 007 127
Email: sscheid@escp.eu